Mode Media · Growth Engineering

Newsletter Coreg UAProject Roadmap

Everything required to develop and launch the brand offer landers, from domain infrastructure through attribution, data integrity, onboarding and UA optimization.

View lander hubLead datahub (beta)Pre-launch QA review

High-level checklist

  1. 01

    Base domain + dynamic brand landers

    Phase 1 — Foundation

    In progress

    Acquire a base domain to host all offer landers, map one subdomain per brand, and render each lander dynamically from a funnel tag that controls branding, attribution, journey routing and post-thank-you monetization.

    Owner: Mike · Target: Sept 1

    • Acquire base domain (getmodeoffers.com)
    • DNS + wildcard SSL for brand subdomains
    • Provision per-brand subdomain (ex. cashgpt.getmodeoffers.com)
    • Deploy lander hub builds to each subdomain
    • Define the funnel tag taxonomy (brand × audience × creative)
    • Backend: dynamic text + branding from lander= parameter ✓
    • Backend: dynamic attribution from lander= parameter ✓
    • Tag → lander template mapping inside the Lovable lander hub
    • Tag → SMS/email journey routing on submit
    • Tag → thank-you page monetization selection
    • Tag persistence from click through checkout postbacks
    landerhub.modemedia.iocoupon.modefreefinds.comcoupon15.modefreefinds.com
  2. 02

    Rokt approval — unified backend flow

    Phase 1 — Foundation

    In progress

    Get flow.modemedia.io approved as the single Rokt backend flow across brands.

    Owner: Mike · Target: TBD

    • Submit flow.modemedia.io for Rokt review
    • Compliance / creative review pass
    • Confirm unified flow handles all brand traffic
    • Go-live smoke test per brand
    flow.modemedia.io
  3. 03

    Rokt subsource attribution

    Phase 2 — Attribution

    Not started

    Pass and validate subsource values for every brand so revenue is traceable.

    Owner: Mike · Target: TBD

    • Define subsource naming convention per brand
    • Wire subsource into flow handoff params
    • Validate reporting granularity in Rokt
  4. 04

    Tune partner IDs per brand

    Phase 2 — Attribution

    Not started

    Create Tune partner IDs for all brands so offer conversions attribute correctly.

    Owner: Mike · Target: TBD

    • Create partner ID per brand in Tune
    • Map partner IDs to lander offer links
    • Postback QA per brand
  5. 05

    Unified CleverTap API connection

    Phase 3 — Data integrity

    Not started

    One shared CleverTap integration for form submissions to eliminate data leakage between form and CRM.

    Owner: Mike, Katie, Gaston · Target: TBD

    • Standardize form payload schema across brands
    • Server-side CleverTap API relay (no client-side drops)
    • Explore and Test Clevertap WebSDK form integration for direct posting to Clevertap
    • Retry + dead-letter handling on failed events
    • Reconciliation report: form submits vs CleverTap profiles
  6. 06

    Unified backup lead database

    Phase 3 — Data integrity

    Beta

    Independent store of all lead data as the source of truth behind CleverTap.

    Owner: Mike, Gaston · Target: TBD

    • Finalize schema for cross-brand lead records
    • Write every submit to backup DB before downstream calls
    • Access controls + export tooling
    • Daily volume reconciliation dashboard
    datahub.modemedia.io/projects
  7. 07

    Onboarding journeys (SMS + email)

    Phase 4 — Monetization

    Not started

    Brand-specific welcome and nurture sequences to activate each new lead.

    Owner: Katie · Target: TBD

    • Journey map + message cadence per brand
    • Email welcome series build
    • SMS opt-in compliance + welcome flow
    • Deliverability and engagement baselines
  8. 08

    Brand UA touchpoint integration

    Phase 4 — Monetization

    Not started

    Integrate and optimize UA touchpoints so user acquisition becomes a byproduct of core lead gen.

    Owner: John O · Target: TBD

    • Inventory UA touchpoints across brand surfaces
    • Instrument each touchpoint with attribution
    • Test placement, offer and creative variants
    • Report UA yield per 1k leads generated
  9. 09

    Unified ROAS reporting dashboard

    Phase 5 — Reporting

    Not started

    One cross-brand revenue dashboard for ROAS analysis, modeled on the existing MMM and MFF revenue reports.

    Owner: Mike · Target: TBD

    • Audit MMM/MFF report structure and reuse the data model
    • Ingest spend by brand ad account (Meta) + revenue (Rokt, Tune)
    • Normalize to a shared daily brand-level fact table
    • ROAS, RPL, CPL and payback views with brand filter
    • Brand-vs-brand comparison and trend charts
    • Automated daily refresh + data freshness indicator
    mff-revenue-report.netlify.app
  10. 10

    Scalable Meta Business Manager

    Phase 5 — Reporting

    Not started

    A Meta BM structured to safely scale to one ad account per brand without risking the whole portfolio.

    Owner: Mike, John O · Target: TBD

    • Use Business Manager BM250 452138 as the primary Meta BM
    • Establish BM with verified business + domain verification per brand domain
    • One ad account per brand, isolated payment methods
    • Request ad account limit increases ahead of demand
    • Role-based access: no shared personal profiles, 2FA enforced
    • Per-brand pixels / CAPI datasets mapped to subdomains
    • Meta Ads API access to build, optimize and automate ad functions and controls
    • Policy review of landers + compliance pre-check before scaling spend
    • Backup BM and appeal/runbook process for account restrictions
  11. 12

    Rapid creative + targeting iteration

    Phase 6 — Funnel playbook

    Not started

    The binding constraint: not enough winning creatives shipped per week. The process is the deliverable, not just the output.

    Owner: TBD · Target: TBD

    • Weekly creative throughput target and intake process
    • VSL lander variants as the prospecting format
    • Retargeting-first structure on Meta, VSL for prospecting
    • Creator-led content pipeline feeding paid creative
    • Kill/scale rules tied to D0 payback, not CTR
    • Shared creative + angle library per audience interest
  12. 13

    Dayparting against the Rokt CPM curve

    Phase 6 — Funnel playbook

    Not started

    Publisher CPMs on Rokt drop after 4pm; ads cut at 3:30pm so in-flight users still reach a fully valued thank-you page.

    Owner: Mike · Target: Ongoing, Sept 1

    • Automated 3:30pm ad shut-off on Meta
    • Validate the Rokt CPM-by-hour curve with real revenue data
    • Hour-of-day revenue reporting per brand
    • Revisit cutoff per geo as Canada comes online
  13. 14

    D0 payback model + BU attribution

    Phase 6 — Funnel playbook

    Not started

    The enforcement layer: a single D0–D7 payback standard, plus revenue split across Mode Media, Mode AI and the App BUs.

    Owner: Finance / Data · Target: TBD

    • Define D0/D7 payback formula across all five revenue sources
    • Upfront revenue and cost → Mode Media
    • Data revenue → Mode AI business unit
    • User upside revenue → the App BU the lander optimizes for
    • Confirm 120–150% LTV ROAS on the co-reg funnel
    • Prospecting spend gate: only when payback is forecastable
  14. 15

    Data revenue: receipt panel + identity

    Phase 6 — Funnel playbook

    Not started

    Turn email-capture sign-on into a panel asset — receipt data plus MAID/cookie monetization with identity partners.

    Owner: TBD · Target: TBD

    • Email sign-on consent + receipt data permissioning on the lander
    • Panel enrollment flow and opt-in language review
    • MAID / cookie partner integration (TransUnion-class)
    • Per-lead data revenue reporting into the ROAS dashboard
  15. 16

    Geographic rollout

    Phase 6 — Funnel playbook

    Not started

    Launch USA first, fast-follow Canada, then expand where CPMs stay efficient.

    Owner: TBD · Target: TBD

    • USA launch across all brand landers
    • Canada fast-follow: offer availability, SMS compliance (CASL), Rokt inventory
    • Per-geo payback reporting before expanding further
    • Shortlist next efficient markets from historical spend pockets